Manama, Bahrain 21 November 2023: EROS Group in partnership with Bin Hindi Group, is excited to announce its expansion into the Bahrain market. This partnership signals a new beginning for EROS Group as they expand beyond the UAE.

In Bahrain, Eros Group and Bin Hindi Group will unite under the name “EROS BH CO. WLL,” offering an extensive selection of popular electronic brands, including Hitachi, TCL, Ariston, Krome, Rinnai, and UFESA.

A pivotal aspect of this strategic partnership is the establishment of a dedicated warehouse and service center. This move underscores the deep commitment of Eros Group and Bin Hindi Group provides comprehensive support for customers, from the acquisition of top-tier electronic brands through sales, and extending into the realm of after-sales operations.

Bin Hindi Group, the esteemed local partner in this venture, boasts a rich legacy and a deep understanding of the Bahrain market. Their expertise and strong local presence will be invaluable as EROS Group aims to provide world-class products and services tailored to the unique needs of Bahraini consumers.

“We are excited to embark on this new journey into the Bahrain market alongside our esteemed partner, Bin Hindi Group,” said Mohammad Badri, Managing Director of EROS Group. “Our commitment to quality and innovation aligns perfectly with the expectations of Bahraini consumers, and we look forward to exceeding those expectations.”

Bin Hindi Group also expressed enthusiasm about this partnership. “We are delighted to collaborate with EROS Group in bringing their exceptional range of products and services to Bahrain,” said Abdul Aziz Bin Hindi, Deputy CEO and Director at Bin Hindi Group. “This partnership reflects our joint dedication to delivering excellence to Bahraini consumers.”

EROS BH CO. WLL is dedicated to exceeding customer expectations in Bahrain’s electronics and home appliances market. With a focus on quality and innovation that aims to become a trusted choice for consumers.

About Eros Group:

EROS Group is a 54-years reputed organization specializing in the distribution and retail of consumer electronics, mobility, IT, Home Appliance, and convergence products. The Group benefits from its base in the UAE which is strategically positioned at the crossroads of Asia, Africa, and Europe with a serving ability to over two billion people, through a complex channel mix of Power Retailers, Independent Retailers, Souq Markets, Re-Exporters, System Integrators, Architects, Consultants, and experts.

The Group has evolved from a one-store, one-brand distribution house to build a portfolio of world-class international brands and retail stores including brand boutiques. The Group serves customers in the UAE and select markets in the Middle East and North Africa (MENA) Region. The Organization proudly partners with over fourteen international brands, operates 15 retail stores including 3 Samsung & 3 Huawei experience showrooms across UAE and has three service centers across the UAE. EROS Group continues to operate through a seamless logistical process daily to deliver on its core objective: Customer Delight.

About Bin Hindi Group:

In April 1965, the journey of Bin Hindi Group began with the visionary entrepreneur, Mr. Abdulla Bin Hindi. What started as a modest auto spares business evolved into a thriving enterprise, expanding into diverse sectors and fields. Under the dynamic leadership of Mr. Abdulla Bin Hindi, now the Group’s Chairman, each division prospered, and the firm’s reputation transformed into a trusted hallmark.

Bin Hindi Group’s diversified portfolio spans ICT, automotive, food & beverage, logistics, trading, and central corporate shared services (CCSS), embodying its commitment to innovation and growth. The Group champions societal betterment through various initiatives, nurturing a culture of warmth and compassion at all organizational levels, providing an inclusive workplace for both Nationals and expats.